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PLAIN TALK BUSINESS


Use a matching offer, but a bigger match does not add much more
A test with about 50,000 donors found that a matching offer increased the money from each letter by 19%. A 2-to-1 or 3-to-1 match did not collect more money than a 1-to-1 match.
Oct 102 min read


Offer 2 home days each week to decrease staff turnover
A random test with 1,612 staff at Trip.com found that 2 home days each week decreased quit rates by 1/3. Performance and promotions did not change over 2 years.
Oct 102 min read


Fix basic management habits, because they increased output by 17%
In a random test at large Indian textile firms, free advice on basic management increased productivity by 17% in the first year. The changes were simple. They included tracking, maintenance and stock control.
Oct 102 min read


Let staff with focused tasks work from home, and track the results
In a 9-month test at the Chinese travel company Ctrip, call center staff who worked from home performed 13% better. Half as many of them left the company.
Oct 102 min read


Make the change that you delay, because people who changed were happier
In a study of about 20,000 coin flips, people who got a coin result for a big change made the change more often. After 6 months, the people who made the change were happier.
Oct 102 min read


Show customers how they compare with similar customers
A study of 600,000 US homes found that letters that compared the energy use of each home with its neighbors decreased energy use by about 2%. The effect was similar to a price increase of 11% to 20%.
Oct 102 min read


Measure AI code tools on real work, where developers finished 26% more tasks
3 field experiments with 4,867 developers tested an AI code assistant at Microsoft, Accenture and a Fortune 100 company. Developers with the tool finished 26% more tasks.
Oct 102 min read


Check which tasks AI does well before you trust it
A study with 758 BCG consultants found that AI made them faster and better on tasks that AI does well. On a task that AI does badly, consultants with AI were 19 percentage points less likely to be correct.
Oct 102 min read


Use AI for first drafts of business writing
In an MIT experiment with 453 professionals, ChatGPT decreased the time for writing tasks by 40%. The quality of the writing increased by 18%.
Oct 102 min read


Give AI assistants to your newest support agents first
A study of 5,179 support agents found that an AI assistant increased the number of problems that agents solved per hour by 14%. New and less skilled agents improved by 34%. The best agents improved very little.
Oct 102 min read
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