Every week, researchers publish studies that can change how you set prices, sell and build products. But most of these studies do not get to the people who can use them. Many studies are behind paywalls or in long PDF files. Researchers write them for other researchers.

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Plain Talk Business reads these studies for you. Every morning, we choose 1 new study about marketing, sales or product. We choose studies that are strong and useful. In 5 minutes, you learn what the study found. You also learn how to use it in your work and in the prompts that you give AI tools.

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We publish a new study on the website every morning. Every Sunday, we send a free email with all the studies of the week. Pro members learn how the researchers did each study. They see how large the effect was and where it does not apply. They also get a playbook with steps.

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​The art on this website comes from naturalists and artists of the 1800s, for example John James Audubon. These artists looked closely at the world and drew what they saw. We look closely at research in the same way.