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Library
PLAIN TALK BUSINESS
Use these 7 tested rules to run better experiments
Thousands of A/B tests at Bing, startups and public programs show how to test. They also show what results to expect. They help you avoid results that look good but are not real.
Oct 103 min read
Use AI where these 8 tested rules show that it helps
Field experiments with consultants, developers, writers and support agents show where AI helps and where it causes problems. They also show who gets the most benefit.
Oct 103 min read
Use these 7 tested rules to help your sales team sell more
We changed field studies into rules for a sales team. The studies are about reply time, first offers, commissions, price advice, gifts, apologies and feedback.
Oct 102 min read
Use these 7 tested rules to measure what your ads earn
Large ad experiments at eBay, Facebook, Yahoo and Pandora show how much ads really earn. They also show how to check your own ads.
Oct 103 min read
Use these 8 tested rules to improve your emails and sign-ups
We changed field experiments with hundreds of thousands of customers into rules for your email list. The studies are about subject lines, how often to send, reminders and sharing.
Oct 103 min read
Use these 8 tested rules to set better prices and offers
We changed 8 field and lab studies into rules that you can use this week. The studies show how people react to prices, plans, trials and free offers.
Oct 103 min read
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