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Use these 7 tested rules to help your sales team sell more

Oct 10
2 min read

Updated: 2 days ago

Public-domain art plate: Hooded Warbler, John James Audubon, The Birds of America (1827-1838)
This image shows a Hooded Warbler from John James Audubon's The Birds of America (1827-1838).

Fast replies, clear goals and small personal extras get more sales than more effort.

Who it is for. This playbook is for sales team leaders, account managers and founders who sell.

How to use it. Each rule gives the evidence, 1 action and a link to the full study. Start with the rule that fits your biggest problem this quarter.

1. Reply to new leads within 1 hour

Evidence. A check of 2,241 US firms found that the average reply took 42 hours. Firms that replied within 1 hour were almost 7 times more likely to qualify the lead. To qualify a lead means to confirm that the person can become a customer.

Do this. Set an alert so every web lead gets a reply within 60 minutes.

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