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Test the AI pricing tool your marketplace already gives you

Oct 10
3 min read

Updated: Oct 11

Public-domain art plate: Audubon — Chipping Sparrow, Birds of America (1827-1838)
Chipping Sparrow, a plate from John James Audubon's The Birds of America (1827-1838).

The sellers who gained the most from a free AI tool were the sellers who used it least.


The study. A team of 4 marketing researchers studied 9,396 Airbnb listings from July 2015 to August 2017. In November 2015, Airbnb gave hosts a free AI tool that sets the nightly price automatically.


The finding. Hosts who switched on the tool cut their nightly price by 5.7%. Their daily revenue still went up by 8.6%, because they got more bookings.

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