Put the reader's first name in the email subject line
Updated: Oct 11
A small personal touch made people read, act and stay.
The study. Researchers from Stanford and the University of Chicago ran email experiments with an online test-prep company. Half of the emails had the person's first name in the subject line.
The finding. The first name raised the chance that a person opened the email by 20%, from about 9% to about 11%. Sales leads went up by about 30%. Unsubscribes went down by 17%.
Why it matters. The name gave no new information. But it got attention in a full inbox. The study shows that a small personal touch can have a large effect on results.
The takeaway. Add the first name to the subject line of your regular emails. Test it against your current subject line.
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