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Say "$20,000 every month", not "$240,000 this year"

Say "$20,000 every month", not "$240,000 this year"

Say "$20,000 every month", not "$240,000 this year"

Same money, different story. New Journal of Marketing Research studies show regular giving reads as more sincere, and earns more clicks and goodwill.

Oct 83 min read

Show where your brand comes from only when it fits the product

A review of research found that buyers use a brand's country as a clue for quality and feeling. It helps when the country fits the product type, and hurts when it does not.

Jan 52 min read

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