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PLAIN TALK BUSINESS
Run A/B tests as a habit, and your product will learn faster
A study of 35,918 startups found that firms with A/B testing tools got more page views and launched more products. They also stopped bad ideas faster.
Oct 103 min read
Expect a smaller lift when your test goes live for everyone
A study of 126 tests with more than 23 million people found that published nudges lifted take-up by 8.7 points. Real-world teams got 1.4 points.
Oct 103 min read
Auto-renew by default can cost you subscribers in the long run
A field experiment with 1.4 million newspaper readers found that an auto-renew default cut sign-ups by 35%. After 20 months, the auto-renew offers had 23% fewer subscribers in total.
Oct 93 min read
AI made the most money where companies were doing nothing at all
Seven field experiments on a global e-commerce platform show AI lifted sales by up to 16%, but only where it replaced nothing. Here's where to point it.
Oct 83 min read
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