Template

Summary

XYZ

Context

• Topics: [e.g. Branding | Consumer Behavior | B2B Marketing]

• For: [Who should care? e.g. Small business owners, marketers, founders]

• Research date: [Month Year]

• Universities / Researchers: [Optional, if citing specific research]

• Brief background (why this topic matters or what problem it addresses)

Findings

• Clear bullet points summarizing the study’s main results

• Include relevant stats, percentage differences, or behavioral outcomes

• Mention conditions (when or for whom the effect is strongest)

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Recommendation

(Actionable advice based on the findings.)Tell readers what to do differently — directly and clearly. Example: “If you’re a small company, emphasize your size and independence in your messaging. But if you sell tech products, downplay it — people expect innovation from larger brands.”

Why Does This Work

(Psychological or behavioral explanation behind the finding.)Example: “Consumers equate smallness with craftsmanship and authenticity — but they also associate scale with reliability for complex products.”

Limitation

(Be transparent about what the research didn’t test or prove.)Example: “This study measured perceptions, not actual purchasing behavior, and focused on U.S. participants.”

Case Study

(Show an example brand applying or missing this insight.)

• Issue: [Describe what they’re doing wrong]

• Solution: [Describe what they could do better]

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Study Type

(e.g. Online experiment, field study, A/B test, etc.)

Research

(Study title + journal + date)

Researchers

(Names + institutions)

Reminder

Short disclaimer that this is new research and might evolve over time.Example: “As always, new findings can shift with more data. Test small before scaling.”