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 Item # 1 – Failure, A Beginning not an End

Nobody’s perfect so an occasional failure is natural to taking initiatives and risk. Reaction to mishaps determines quality and level of  professionalism. As this think-piece discusses resourcefulness in addressing failure is pivotal. It demands instinctive self-examination   and correction. Success, on the other hand, is rarely dissected and thus is not a learning experience. “It worked, what more can I want?” is the common reaction.

A “second effort” to offset or neutralize a failure often leads to an outstanding success that might never otherwise have happened.         

Examples and commentary…..

Item # 2 -    Ethic Issues Often in Gray Areas Not Black & White

There’s moral overkill in many ethics guidelines by focusing on obvious right-and-wrong that only those with criminal intent would violate. The tricky part comes in the cracks between , the gray areas where judgment, not rules, are required. The Second Gold Paper presented by the International Asssoc. of  Business Communicators, “Ethical Dilemmas in Public Relations” identifies these as the conundrums they often represent .

Written 0 years about ironically freshly relevant as a major PR consultancy is on trial  for falsifying billings and others have been accused of money laundering and misrepresentation.

No swarmy do-goodism here; a pragmatic analysis that might come uncomfortable close to home.